Carlos Rojano

When it comes to websites, SEO analysis is essential and key. Why? Because the best way to drive traffic to a site is through search engines — and for that, you need to rank at the top of the search results users browse every day.

Have you ever seen a regular user go past the first page of Google looking for information? The truth is, it’s not very common — and that’s exactly why so many campaigns are dedicated to improving SEO. The goal is to stand out among the top results.

If you’re not familiar with the term, here’s a quick explanation: SEO analysis is focused on organic search results. That means you don’t need to pay to appear at the top — instead, you must follow other strategies that help you rank naturally.

Beyond aiming for better positioning, SEO also seeks to optimize and improve the visibility of your website.

The internet is a vast space, which is why it has become an endless battle among brands competing for the best position.

Top Tools for SEO Analysis

Using the right tools to analyze your website and work toward your SEO goals is essential. Below are some of the best tools for this purpose:

Search Console

This is a free tool, which makes it one of the most recommended options — plus, it has direct integration with Google. With Search Console, you can see how your site is being indexed.

It helps you monitor, maintain, and fix issues that might be preventing your website from appearing in search results. Thanks to this tool, you’ll gain insights into how Google interprets your site and what you can do to improve its visibility.

Screaming Frog

This is one of the most comprehensive tools when it comes to SEO analysis. It’s a great place to start when planning your website’s SEO strategy.

Screaming Frog allows you to correct and optimize the issues it detects. The best part? There’s a free version, and it checks for broken links, server errors, redirects, and duplicate content — all essential elements for a healthy website.

SiteAnalyzer

With this tool, you can fully analyze your website’s SEO performance, including identifying both the strengths and weaknesses of your current SEO strategy.

It evaluates your website across five key categories:

SEO
Content
Design
Performance
Accessibility

There’s just one condition: you can use the tool for free once per month, but if you register, you can perform up to 20 free analyses per month.

SiteAnalyzer also shows you priority actions and specific recommendations to improve your website’s search engine positioning.

What Are the Key Factors Search Engines Use to Rank a Website?

On-site SEO focuses on relevance — that is, how well a website is optimized so that search engines can understand its content.

Here, several elements come into play:

The structure and format of URLs
The use of keywords
Page load time
User experience (UX)

Another key point is the quality of the content you offer. The more original, engaging, and useful it is, the higher your chances of ranking among the top search results.

If you want to check whether your content is original, we recommend using Google Panda. To rank well, a piece of content should be at least 300 words, although articles between 1,000 and 1,200 words tend to rank even faster.

Off-site SEO, on the other hand, focuses on external factors. These include:

How well your content performs in search engine results
The number and quality of backlinks
Your presence on social media
The authority of your brand

Check If Your Website Has Visibility

Now that you understand why SEO is important, what tools can help improve it, and the factors used to rank a website — let’s look at a few practical techniques to help you reach the level you want.

1. Check if Your Website Appears in Google Search

This step is crucial. You might be wondering, “How do I do that?”
It’s simple — go to Google and type:

site:yourwebsite.com

If results appear, that means Google has already indexed your website. You can also use tools like Google Analytics to check traffic sources and trends month by month.

2. Offer High-Quality Content

One of your top priorities should be offering valuable content. Remember: the user experience is essential. If your content solves problems or shares useful knowledge, it will turn casual visitors into loyal users and generate consistent traffic to your site.

3. Enable Local Business Listings

To improve your local visibility, we recommend using Google My Business. This free tool helps you manage how your business information appears on Google — both in Search and Google Maps.

4. Optimize and Secure Your Website

Make sure your site is fully optimized and loads quickly on all devices.

To make it secure, we recommend installing an SSL certificate, which enables the HTTPS protocol — a must for protecting users and gaining trust.

In conclusion, it’s essential to apply these tools and strategies to improve your site’s performance on search engines and reach the audience — and results — you’re aiming for.

If you need help optimizing your website, feel free to reach out to us — we’ll be happy to assist you.