Campaign Objectives
The goal of this campaign was to completely restructure the press website of the financial institution, Banco del Pacífico. The aim was to update and fully renew both the design of the site and its functionality in terms of web elements.
Altitude Digital Marketing implemented a design and web development strategy, utilizing various digital tools like Figma and WordPress to fulfill the client’s request.
How Was It Developed? / What Was Created?
For the project, the first step was to design a web page template based on the client’s specifications, with the goal of simplifying and optimizing the design from the previous model.
To fulfill this part of the process, a general design was created that included images, call-to-action buttons, microcopies developed for each section, and sections that incorporated the brand’s colors from Banco del Pacífico’s graphic identity. Prior to this process, there was a discussion with the client to define the key points of their request.
Secondly, the first design presentation was made to the client. After the client’s approval, the website layout process began.
Following the design feedback and adjustments provided by the designer, the task was handed over to the web development team, and website development commenced. After the final revisions between the designer and the web developer, both parties agreed, and the website was presented to the client.
Tools Used
For this project, Figma was used as the design tool for the visual structuring of the website, as well as for the official page layout and creation of the style that differentiates it from the previous version.
As a second tool, WordPress was used for the web implementation of Banco del Pacífico’s site, with the addition of the Oxygen plugin, which was also used to configure the website.
Results
Thanks to the quality and professionalism with which the project was developed, the website now holds an A grade in the performance category on the GTmetrix platform. This is attributed to the high standards of the design, fast loading times, and overall website optimization.