Tracklink is a vehicle monitoring system through satellite tracking. It allows its clients to feel secure against safety risks for themselves, their families, and their vehicles.

Users can access plans that include monitoring, notifications and alerts, and vehicle recovery in case of incidents.

With over 22 years in the market, Tracklink has more than 200,000 devices installed, national coverage, and a presence in Latin American countries.

Finding potential customers online

From the beginning, Tracklink bet on the benefits of digital advertising. To reach the people who needed to hear about their services, their ads were targeted toward that audience.

The challenge was to increase their sales volume and optimize the lead generation process, as they don’t have a physical customer service location.

How did we work with Tracklink?

1. Leverage Google Ads

We resumed the Google Ads campaigns with an initial conservative investment, but higher than what was previously being applied. We recommended giving more weight to the Search channel, as the most qualified leads were coming from there, and overall, the cost per result (CPR) on Google is lower than on Facebook.

People are much more receptive to our ads on Search because there is an intent to purchase, unlike coming across an ad while browsing another website.

As we saw favorable results, we increased the budget month by month.

2. Focus on the target’s points of interest

Tracklink’s services provide practical solutions to common problems in Ecuador, so we took that into account when doing our segmentation and including keywords.

We focused heavily on the problems faced by Tracklink’s target audience for the ad content.

3. Continuous monitoring and optimization

Through constant communication with Tracklink, we gain insights into what happens with the people we attract through our ads. How many requested more information? What kind of questions do they ask? How many actually sign up for the service?

By understanding what happens beyond the advertising, our team has more tools to make informed decisions about the media plan. If something is working, we don’t change it. If something can be improved, we notice it quickly and can react to make the necessary adjustments.

4. Web experience designed for success

The website is a crucial step in the process, so we ensure that the user experience is the right one.

For everything to work, it’s essential that we greet people in the best possible way once they click on a Tracklink ad. To improve conversions, we revamped the landing page that was being used.

We used strategic copy to engage potential customers, and reduced the number of fields in the form to make it very easy for them to leave their details so the sales team can contact them later.

Boost your sales with a digital advertising strategy

Online ads are an excellent tool to reach the audience we want to target. We help you create a communication and ad plan that will help you achieve your business goals.

You can start by contacting us for guidance.