Nowadays, Google is one of the largest companies globally, so it’s no surprise that it is the most popular search engine in the market. But businesses are not falling behind!
Today, a company that is not on the Internet is not in the market.
Over the years, Google has added several free tools with features that will make your life easier, such as keeping you informed about the user traffic on your social media or website. But first, what are these tools?
Some of our favorites are Google Analytics and Google Search Console. These tools are essential for businesses and content creators. If they are not yet part of your digital strategy, you should start considering them.
But, what is Google Analytics?
Google Analytics, as its name suggests, is the leading digital analytics tool. It collects and processes data by monitoring customer traffic on your content across websites, social media, email marketing, digital ad campaigns, and more. This allows you to stay informed about your business at a digital level.
With Analytics, you’ll be aware of your site’s reach, boosting your digital strategy. Therefore, we’ll provide more information about some of the incredible features of this tool.
Through the provision of statistics and tools, Google Analytics will help you optimize your business’s active impressions.
Several of the features offered by Google Analytics are:
- Users on the website
As mentioned earlier, with Google Analytics, you can stay informed about your website’s impressions. You’ll know how long users spend on your content, how much time they view it, as well as the number of clicks, likes, comments, and shares for each piece of content.
- Content with the highest reach.
Analytics will allow you to optimize which content generates the most impact on your audience, enabling you to identify the topics of greatest interest, resulting in more impressions on your site.
This will benefit you in creating future content since you’ll already know the favorite interests of your leads or customers.
- Metrics and Bounce Rate
You can measure visits that leave the website without interacting with the content. You’ll have demographic data, so you’ll know if your content is reaching the desired segment, page load times for different URLs, and more. These metrics will benefit your website and your business’s e-commerce.
- Channel Performance
By observing the channels (social media, email, Google, etc.) of your business, you’ll be able to see the visits coming from each. For example, this feature will allow you to determine if a campaign is working, if your segment is interested, or if, on the contrary, they are not interested. It will help you identify the key factor.
Several of the features offered by Google Search Console are:
Source of Your Visits
With Search Console, you’ll be aware of the keywords that users use to find your website and its ranking on Google. It allows you to identify the source of your visits, why they are searching for you, what topics are of interest to your customers, the pages linking to your site, and more.
This feature helps optimize your site, leading to a better ranking in Google search results.
Lead Conversion Rate
The lead conversion rate is a metric that allows you to measure the profiles interested in your site or product, understanding your page’s performance over days, weeks, months, or years.
Its goal is to generate customers or leads from your social media or website.
Check Your Backlinks (Sites Linking to You)
Backlinks are strategically placed links within the text of a website that, when clicked, direct the browser to another blog or site, establishing a relationship between the two pieces of content.
Both pieces of content should be relevant, as they are interconnected. Backlinks aim to maintain website traffic, keep users on the site for longer periods, or generate new customers. Keywords that generate ranking in search engines are also involved here.
Alerts for Failures
Viruses or malware can block your site, causing it not to be indexed on the web. However, with Google Search Console, you can set up alerts during these “crisis” moments.
Why should I use these tools in my business?
It’s essential to implement these tools in your strategy to know how many people are visiting your site, identify issues in your strategy, and ensure that your business’s visit data is always up to date—all with the goal of providing better service to your customers.
These tools will make it easier for you to grow your online strategy, achieving better results in Google searches.
Need help? Hire specialists or an SEO agency
An agency can assist you with multiple strategies, making use of various platforms like advertising for SEO and SEM positioning, social media, websites, design, and other services.
At Altitude Digital Marketing, we help you organically position your sites, social media, blogs, e-commerce, and more. Through creative and market-viable strategies tailored to your business’s focus.
Visit our SEO projects for websites and explore success cases.
As you’ve noticed, Google Analytics and Google Search Console complement each other; however, they are not the same. Analytics focuses on providing a broader view of your website, while Search Console helps measure your site’s reach within Google’s landscape.
As we’ve mentioned, entering the digital world is essential for your business strategy. Therefore, if you already have one, it’s recommended to start using these tools. If you already have Google Analytics and Google Search Console in your digital strategy, it’s always beneficial to learn new features or revisit these tools.
4o mini