Web positioning or SEO consists of various techniques that allow your website to rank among the top sites in its category.
SEO potentially brings organic customers to your brand and is essential because today people look for product information online. But how do brands achieve this positioning?
Simply put, by using keywords that may interest the users visiting your site.
These results are triggered through web crawler tracking and indexing. When users enter keywords, the sites that best answer their questions appear among the top search results.
Types of SEO Pages
SEO on Page
When we talk about on-page SEO, we refer to the optimization within a web page to improve its ranking in search results.
Everything we can control ourselves.
Content Types:
- Website Architecture
Landing Page Structure and Links
- HTML
These are optimization tasks: landing page titles, headers, paragraphs, image tags.
- Index with Sitemaps
When a website is indexable, you can include the Google tool that allows you to check for technical errors on the site—in other words, Google Search Console.
We use this term to refer to on-page optimizations aimed at improving its natural ranking in Google search results.
SEO off page
When we talk about off-page SEO, we refer to actions outside the website that increase online traffic and brand perception.
Off-page SEO mainly focuses on external links and social media. The content must align with the brand’s values, be representative and distinctive, reinforcing its image and positioning.
But how can we get links to our pages?
Through:
- blogs
- Project development
- Content platforms
- Resources, etc.
Technical SEO
Technical SEO allows you to implement improvements in crawling and indexing on your website and blog, optimizing their effectiveness and organic performance.
Technical SEO Features:
- Easy to index
- User experience
- Website loading speed
Content SEO
Content SEO refers to the additional design of quality content with the goal of increasing visibility among the target audience.
Content SEO is achieved through:
- Applications
- Social Media
- Blogs
- Search
SEO Ecommerce
SEO in eCommerce is essential for generating online sales, making it important to attract consumers to your site as part of your business strategy.
Having an SEO strategy is necessary if you’re looking to generate or improve sales through your website.
- Drives organic traffic
- Allows you to evaluate the responsiveness of your website.
How much does a service cost?
A full SEO service includes experience-driven solutions that improve user impact. A specialized digital marketing team can boost your site’s traffic and sales. At Altitude Digital Marketing, we offer you the opportunity to improve your brand and website positioning.
Conclusion:
Website optimization is essential for today’s brands—it drives sales, positioning, content, and more. Strengthen your site by becoming one of the top search results in your category.