Influencer campaigns, also known as influencer marketing, have become a common practice among brands looking to advertise on social media through content creators, leveraging their connection and credibility with a specific audience.
In fact, more than just a trend, it’s a high-impact strategy with great potential to increase sales and brand visibility, while requiring lower investment and offering a more efficient approach.
According to a study by The Influencer Marketing Hub (in collaboration with Viral Nation and NeoReach), influencer campaigns earn around $5.78 for every dollar invested, which “can be enormously profitable for brands that engage in it.” This figure can even increase if the company follows certain key criteria.
So, if you’ve made it this far, chances are you’re considering implementing influencer marketing in your campaign — and you may already have a few candidates in mind. To save your time and money, at Altitude we’ve prepared some useful tips to help your influencer campaigns deliver the expected results. Let’s take a look.
What Are Influencer Campaigns?
First, an influencer is someone whose job is to create specialized content on social media platforms such as Instagram, Twitter, Facebook, or TikTok — as well as blogs or YouTube channels.
These influencers have a strong community of followers and, as a result, have the ability to influence consumer behavior.
Brands take advantage of this ability to communicate messages, gain visibility and credibility, and ultimately increase their revenue and recognition.
Influencer marketing is, therefore, an online advertising strategy where the content creator becomes a collaborator or ambassador of a brand, aiming to reach the right audience and help the business achieve its goals.
Of course, companies should consider key factors when planning influencer campaigns, such as choosing the right platform, the right influencer, and defining the target audience, message, and campaign objective (e.g., product launch or content promotion).
5 Highly Successful Types of Influencer Campaigns
Influencer campaigns come in many forms, ranging from content collaborations to sponsored posts. The type of campaign often depends on the influencer’s reach, niche, and the platform used. Here are five campaign types you can implement:
1. Giveaways and Contests
Giveaways and contests are an effective strategy to increase product visibility, especially because influencer posts promoting them can go viral quickly.
They also boost social media likes, are low-cost, and create a positive user experience — even for those who don’t win. In addition, brands benefit from better analytics and subscriber growth.
2. Long-Term Brand Ambassadors
Brands can build long-term collaborations with influencers, particularly those with high relevance or a large follower base.
Advantages include:
They act as brand spokespeople for events, product launches, and more, offering wider reach and stronger positioning.
3. Sponsored Blog Posts
Sponsored blog posts are especially valuable if a brand wants to improve search engine ranking, build authority, and gain brand recognition.
Unlike social media posts, blog content remains online for years, which helps drive long-term website traffic and passive sales to a highly targeted audience.
4. Social Media Mentions
Social media is a top channel to achieve a brand’s objectives. When an influencer mentions your brand on Instagram, TikTok, or another platform, they’re communicating your message directly to your ideal audience.
This method feels less invasive than traditional advertising — and that’s crucial, given that 70% to 80% of people ignore online ads (Wordstream).
5. Affiliate Marketing and Discount Codes
Affiliate marketing provides a direct incentive for achieving business goals, like boosting product sales or gaining new customers — all while giving you access to detailed campaign analytics for ROI optimization.
It’s highly profitable for both parties: the influencer earns a commission for every sale made through their discount code or affiliate link, and the brand gains measurable results
How to Measure Influencer Campaign Results
Engagement Rate:
The number and quality of interactions (likes, comments, shares, mentions, saves) reflect audience interest and commitment.
Website Traffic with Tracking URLs:
Track how many visits come from each influencer. Use URL trackers to analyze traffic and consumer behavior.
Evaluate ROI and Sales Volume:
Track purchases made through influencer links or discount codes to measure effectiveness. ROI reveals how much was earned per dollar invested.