For an e-commerce site, SEO positioning is essential not only for branding but also for what you offer, i.e., the products you sell. This is where you need to manage the use of keywords that help you position your site correctly.

These strategies don’t only focus on the volume of traffic you may receive but rather on the quality of traffic — the audience genuinely interested in purchasing your products or services.

Why does my e-commerce need SEO?

All e-commerce sites need organic SEO. This is because if you have an online store with a catalog of 200 to 1,000 products, it’s hard to imagine the budget required to promote this amount of products through digital advertising, and not all businesses have the available capital for such an investment.

Thus, investing in an SEO project, which is long-term, becomes feasible because the products are positioned, and once they rank in the first place, depending on competition, they can stay there for over a year.

Although positioning also depends on the quality of written content, whether on the website, blog, or the product itself.

Why aren’t social media enough?

While social media is a great tool to start selling products, they may not be very effective in the long run since they require time, creativity, and money.

Let’s say you have some really good products, and you create valuable content around those products, and it works, but only for a while.

Six months pass, and sales of those products drop while you still have stock available. You have two possible options:

• Create new valuable content on social media.
• Pay to promote your products on social media.

In either case, you’ll have to invest time from your employees and, consequently, money. The amount of money to invest depends on the option you choose.

As mentioned earlier, investing in an SEO project is more feasible.

E-commerce isn’t just a pretty website

While you can find many aesthetically pleasing e-commerce sites, you might be only seeing one side of the coin.

For an e-commerce site to be successful, it requires significant efforts in various areas, including:

• Digital marketing strategies
• Photography
• Content
• Web development
• User experience

Why does an e-commerce need all this?

For an e-commerce site to sell effectively, it needs a solid marketing strategy. This strategy can involve various channels, including social media, SEO, digital advertising, email marketing, and influencer marketing.

The strategy’s goal depends on the business’s needs, but the most common goals are to acquire more customers and increase sales. Therefore, different efforts are focused on achieving these objectives.

Additionally, a good e-commerce site needs a photo bank. Why? Well, photographs convey emotions, small details, and quality in a single image. Therefore, your product photos can help influence a user’s purchasing decision.

Content is needed to provide users with more information and address any questions they might have.

Web development takes care of all the technical aspects of the website, such as load speed, the functionality of the shopping cart, user creation processes, tracking codes, server downtime, and many other functions the online store might need.

Finally, user experience ensures the best experience for users. Every design and interaction should serve a purpose, and the online store should be as intuitive as possible.

SEO is not just about positioning certain products in the online store.

SEO also involves content strategies, where specific content is created to promote products using keyword-driven reviews.

This targets users who are close to making a purchase and are researching which product is better and why.

SEO employs various strategies to reach users at different stages of the buying process, ensuring more effective sales across multiple products.

How will SEO help my online store?

SEO offers many ways to help. There are multiple options for showcasing your products in search engine results.

Here’s how SEO helps you show up in organic search results and the reasons why you should hire SEO services.

5 Ways SEO Helps You Stand Out from Your Competitors in Organic Search

1. Sitelinks

This feature appears when users search for your brand’s name, showing additional links beneath your website’s main URL. It helps in increasing visibility and offering easy access to different sections of your website.

2. Google My Business on Google Maps

SEO helps with local positioning by setting up your Google My Business account, as there are different types of accounts requiring different configurations based on the type of business. It also helps you become more visible and recommended in Google Maps searches when people are trying to find businesses nearby.

3. Product Ratings

You’ve probably seen search results that display ratings, stars, and other attention-grabbing features. How does this happen? SEO optimizes and configures the necessary data for these ratings, reviews, or stars to appear in organic search results.

4. Information Displayed in Search Results

You may have come across search results that display information unrelated to what you were looking for. This happens because certain tags on web pages may not be configured. Without these tags, Google will show the information it deems most relevant. If you want to display other types of information, you’ll need an SEO specialist to set up the appropriate tags.

5. Recipe Ratings

E-commerce businesses related to food delivery services or online courses can also benefit from showing specific ratings or reviews. Just like the other points, these attributes are only displayed if the website is configured to show such ratings.

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5 Reasons Why Your Online Store Needs SEO

1. More Visibility for Your Products
   By positioning your online store on search engines, each product ranks individually in search results. If your page has a good user experience and effective marketing strategy, there’s a higher chance your customers will stay engaged with your site and explore all the products you offer.
2. Reaching Customers at the Right Time
   People turn to Google to solve their questions or find websites that offer the products or services they need. With SEO, your e-commerce site can appear when customers are looking for products or solutions, providing an opportunity that your competitors may not cover.
3. Increased Sales for Your Products
   By ranking on search engines, you increase exposure for your products. Product pages can receive hundreds or thousands of visits monthly, which increases the chances of gaining more customers.
4. Answering Common Customer Questions
   By covering the different stages of the purchase process, SEO content can create content or brief descriptions that hook customers and help convince them to buy. The goal is to answer any questions the user might have before they even think of asking them.
5. Increasing Brand Recognition and Credibility
   All information published and available on Google is trusted information. As users tend to consult Google for answers, ranking your online store on Google gives credibility to the information you provide to your users.

Before Hiring, You Should Know That…

SEO is a long-term process, but it can bring excellent results. Depending on your business type and competition, you may start seeing results within 2 months to a year.

However, once your website achieves high rankings and receives many organic visits, you’ll realize that investing in this service was a smart choice.

What Points Should My Business Consider for Proper Positioning?

There are many factors that affect organic positioning (SEO), but you can start by analyzing your website in the following areas to assess its current state:

• Does your site have product categorization or hierarchy?
• Does your website load in less than 3 seconds?
• Is the shopping cart intuitive when accessed?
• Have you configured your Meta Tags?
• Does your business have a Google My Business account?
• Does your business have a Google Search Console account?
• Do you know which keywords you rank for?

If you didn’t recognize any of the above information, it’s clear that your online store needs SEO consulting.

Need Help? Hire SEO Specialists or an SEO Agency

An agency can help you reach your audience through multiple platforms and different strategies, including social media, website pages, content creation, social media advertising, graphic design, and more, including SEO and SEM positioning.

At Altitude Digital Marketing, we offer organic SEO services, and we can help you position your service website, blog, and e-commerce with the correct use of keywords.

Got Questions? Check out our success case with one of our clients—SEO for Online Education Websites.

To Conclude

As mentioned before, SEO for e-commerce is a good long-term investment. Compared to other platforms where promoting products may be more complicated and labor-intensive, SEO requires less investment since you can create descriptive content for each product that can last a long time before needing updates.

It’s an effort and investment worth making. Additionally, you can implement other strategies that give immense value to your products by addressing customer concerns.

That’s why organic positioning is a great option for your online store or e-commerce.