Wix is one of the most popular tools for website creation. It offers many features that speed up the web development process and is used more every day.

This platform offers multiple advantages for those looking to create a visually attractive website that encourages user interaction. It’s a great option for beginners or people with little programming knowledge.

However, if you’re a business, you should avoid using Wix because there are aspects of the platform that may not be satisfactory for users with different objectives. It’s not that they’re on the wrong path, but rather that the platform they are considering may not be the most suitable for achieving their goals.

Although Wix excels in content creation and website building, it does not excel in SEO positioning, which is critical for business websites aiming to attract organic traffic.

Why Not?

There are many disadvantages in the software, but when it comes to SEO, there are certain specific drawbacks that may occur.

Although this depends on the method you are using for keyword selection and the strategy you plan to execute, here are some points to consider.

5 Reasons Why Wix Is NOT Recommended for a Business

1. Wix is very slow

In several speed studies, Wix has been the platform with the worst results compared to its competitors. The designs, which are more complex to build, take much longer to load—up to more than 5 seconds.

The loading speed of a website is one of the factors for web ranking on Google, as users automatically leave a site that takes too long to load and search for their answer elsewhere.

2. User Experience

Although user experience may not be a relevant factor for web ranking, it is an important consideration because a good user experience helps retain traffic on your site. In other words, a highly intuitive site that makes it easy to find content and visually guides users to relevant information or enhances readability reduces the bounce rate and increases site traffic due to how attractive it is for users.

However, Wix does not allow customizable editing in its code, making it impossible to add a good user experience unless the company starts incorporating templates focused on user experience. Nonetheless, this is very difficult to achieve since each type of business has its own needs and requirements depending on the target audience.

3. With Wix, you won’t be able to fully customize sitemaps

When building a website on Wix, the platform automatically generates a general sitemap. However, there may be occasions when you don’t want certain links to be included in this sitemap for various reasons. Unfortunately, Wix does not allow you to edit the sitemap to exclude specific URLs.

4. Site Migrations

When you want to move from Wix to WordPress, for example, Wix doesn’t allow you to export content. Users have found a way to export their content through RSS, but it requires several steps and may not be fully accurate. Due to this limitation, if you decide to migrate to another platform, you’ll have to recreate everything from scratch.

5. Changing Your Template Can Cost You All Your Content

Wix doesn’t offer “freedom” when it comes to managing your templates; the software doesn’t allow you to change templates and keep the original content. Currently, Wix doesn’t offer a feature that allows you to change the style of an existing template, and customization is limited to hiding the header and footer.

So, when can I use Wix?

• Resumes (CVs): Wix offers several template options that you can take advantage of if you want to work on your resume. You could choose a single-page design for a quick summary of your professional experience or go for the classic design, where each section has its own specific page.
• Portfolio: With an online portfolio, you can be accessible to anyone and any type of opportunity. Wix provides customization options that fit people specializing in fields like photography, painting, writing, or video creation.

In what other cases should I NOT use Wix?

• Businesses and Companies: Businesses need to capture the attention of the public and stand out from their competition to generate more interest. Using templates that are widely accessible is not something desirable in this case.
• E-commerce: If you’re already a well-established brand in the minds of users, you’ll receive thousands of visits daily. Wix does not guarantee that the page you create can handle that amount of traffic, so it’s better to opt for dedicated hosting for your site.

In Conclusion

Wix is a platform that has evolved a lot over time; however, it still lacks in certain areas, with one major example being its loading time.

If you’re a user just starting out and want to take a step into the digital world but don’t have the resources, Wix is a good option to follow. However, there will be times when you do the math and realize that you’re paying the same amount as you would for a customized website. Since Wix is a monthly subscription, while a custom-built site requires a one-time payment for the first year, and then the cost for hosting service and domain renewal for subsequent years.

So, a website tailored to your needs and preferences is not a bad investment, especially for businesses, as it is a communication medium available 24/7 that generates credibility and a digital presence, especially if it has visibility and ranking on Google.