Carlos Rojano

Writing is one of the most influential factors in digital marketing strategies when it comes to attracting more customers. Why? Because words communicate benefits, build trust, and create connection. A great piece of writing doesn’t just develop an idea — it’s also a creative and persuasive execution of content that resonates with the audience.

However, we live in a world full of emails, tweets, ads, commercials, and more. That’s why it’s increasingly difficult for brands to convince you to choose them. And you’ll likely go with the brand that’s most appealing — and communicates with you the best. But the real question is:

How Can I Attract More Customers Through Writing?

First, you need to know who you’re writing to (this is defined in your Buyer Persona). Then, think about how you would like to be spoken to as a customer. Your writing should be guided by the insights gathered from your buyer persona, and as a finishing touch, you can add trendy, creative, or original phrases.

Once your copy is ready, you can ask friends, family, or third parties for feedback. This will help you improve and deliver better messaging to your potential customers.

Need Help?

Although writing may seem easy, creating effective copy is a complex task, and there are professionals who specialize in this craft. These professionals are known as copywriters — the creative minds behind the advertising messages we see every day.

What Is a Copywriter?

A copywriter is someone who writes commercial content for a company, brand, or business.

Their work can include:

Writing the entire content of a website
Writing blog articles
Creating ad copy for online or print ads
Crafting compelling headlines for email campaigns
Writing captions and descriptions for social media posts
Generating automated messages for social platforms
Developing advertising slogans or campaign titles

The role of a copywriter is essential if you want your message to reach your audience clearly and persuasively.

Copywriting itself is a crucial part of any marketing strategy. Good copywriting can help you craft fast-response messages for WhatsApp or social media, making your clients feel like the brand is speaking directly to them.

Here are a few examples:

Copy Examples for Social Media Conversations

"Hi Luis, your information has been submitted. A representative will contact you in the next few days. Thank you for your patience. Would you like to know more about our services? Visit us at www.example.com."

"Thank you for your kind words! It’s a pleasure to stay in touch with you."

“Andrés, thank you for leaving such a lovely comment — and for not lying to us again.”
(Example of a copy inspired by a trending political phrase in Ecuador)

Sales Website Copy

Ejemplo de copy - landing page - EscuelaSM — *Landing page of EscuelaSM*

Copy for Instagram Profiles

ejemplo de copy - Perfil de IG - Macdonald's — *Instagram Bio – McDonald’s*

Ejemplo de copy - perfil de ig de Costa — *Instagram Bio – Costa*

Advertising Copy

ejemplo de copy - Campaña publicitaria - Burger king — *Christmas Campaign – Burger King*

Still not convinced this is enough to attract more customers?
Well then, here are 7 more reasons why great copywriting can help grow your business:

7 Reasons Why Good Copywriting Attracts More Customers to Your Business

1. In the Digital Era, Words Matter More Than Ever

When your target audience lands on your landing page or browses your product catalog on Instagram or Facebook, it takes just a few seconds for them to leave and move on. The time you have to grab their attention is very short. Good copywriting is the key to leading your potential customers to take action — to share, follow, or download. With strong copy, anything is possible.

2. Fewer Words, Greater Impact

Copywriting involves many factors to condense information into short but powerful text that resonates with the audience. You need to understand your ideal customer, your strengths and weaknesses, and the core of your business. A good copywriter can take all this and create content that not only makes your business look great but communicates it clearly to the public.

3. Persuasive Text + Valuable Content

Creating valuable content is key if you want people to take an interest in your business online. But what happens when you combine great content with great copy? You get a satisfied customer who feels understood. In copywriting, this combination is almost essential — and incredibly effective for increasing your customer base.

4. You’ll Have a Better-Positioned Brand

Copywriting helps you attract more visits to your website and social media through engaging language. This improves your brand positioning in both SEO strategies and social media by using the right keywords, clear business descriptions, strong storytelling, and well-selected content that captures your audience’s attention.

5. You’ll Be Better Connected to Your Audience

Copywriting is about knowing how to communicate with your audience. Your texts are the first impression people get of you. Connecting with others is essential to turning a product or service into a solution. Copywriters know exactly what tone and language to use to truly reach your audience.

6. Give Your Brand an Original Voice and Personality

A copywriter can craft a tone that sets your brand apart — the language used in your copy will define your business’s personality. With copywriting, you can give your brand an “original voice” while maintaining consistency across all platforms and content types.

7. It Increases Your Business’s Credibility

A good copy can help customers understand the reason for their dissatisfaction — but it’s just as important that it offers a solution. That’s why your copy must clearly highlight the benefits of your product or service, and how they solve the customer’s needs. This enhances your brand image and builds trust.

Conclusion

Writing is a key strength in any business — especially when the goal is to attract more customers. Depending on how and where it’s used, copywriting can even help boost your sales.

One of the biggest advantages of copywriting is that it’s a technique that can push your business forward — using short, persuasive messages that grab your audience’s attention and turn potential leads into real customers and brand followers.

Remember: your words are your business card in digital strategy. Use them to their fullest potential. If you want to elevate your brand image, don’t underestimate the power of well-crafted copy.