In a digital marketing strategy, every good practice across social media platforms counts — and WhatsApp Business is no exception. This tool has become a valuable asset for businesses, helping them offer faster and more personalized customer service.
Potencial customers are looking for positive experiences and are willing to pay for them. Among the most valued aspects are friendly, quick, and satisfactory interactions — which is why WhatsApp Business has become one of the most widely used tools today.
Staying on top of new trends will help you stay competitive and boost your sales. That’s why it’s crucial to keep an eye on app updates and features every day.
Benefits of the App
If your company is ready to dive into the digital world, here are some key benefits of using WhatsApp Business:
- One-click access to chat for purchases or questions
Amazing, right? WhatsApp Business allows you to generate a direct link to your chat. You can add it to your social media bio or send it to clients — no need for them to manually save your number.
- Builds trust and connection with your audience
Creating a professional business profile builds credibility with potential clients. Your profile can show your business name, address, profile picture, and a description — helping users feel safe and informed throughout the buying process.
- Faster and more direct contact
As mentioned above, communication is instant and seamless. With just one click, a user is chatting directly with your brand.
- Send automated messages
Once you register your business, WhatsApp Business allows you to automate messages for your users — helping you save time and provide a faster experience.
- Create quick replies
Another time-saving feature is the ability to create quick replies to frequently asked questions. These pre-set answers allow you to respond efficiently and professionally.
- Segment your customers
You can create groups or label contacts to segment your customers based on different criteria. This helps you send personalized messages to each group and improve engagement.
- Show your product catalog
That’s right! You can organize your products by photo, price, and description, so your customers can browse while waiting in the chat. This speeds up the sales process and improves the overall shopping experience.
How to Create a WhatsApp Business Account
It’s easy! The app itself has a built-in guide, but here’s a clear step-by-step to help you get started:
1. Download WhatsApp Business: This is a free platform available for both Android and iOS. Once installed, open the app.
2. Read the terms and conditions: Like every app, you must read and accept the terms and conditions. If you agree, click “Accept and Continue” to move forward with the process.
3. Register: Here you’ll select the country you’re in to add the correct country code. Then you’ll enter your phone number in international format, for example (+1 xxx xxx xxxx). Once that’s done, click OK to receive a registration code via text message or phone call. When the code arrives, enter it.
4. Grant access to your contacts and photos: In this fourth step, you’ll be able to add the contacts from your smartphone where you have the app installed.
5. Create an account: You’ll enter your business name and select a category that represents you, as well as choose a profile photo.
6. Create your profile: To do this, click on Explore > Business Profile and there you’ll be able to add the information you want your customers to see when they view your profile. You can include:
- Website
- Address
- Business hours
- Brand description
7. Finally, start a chat. Remember, you can generate a link to add to your Instagram or Facebook bio, or send it to customers, etc.
We hope this content has been useful and that you put it into practice to boost your sales. Want to learn more about this powerful tool? Here’s a Free E-book developed by one of our founders.