E-commerce photography aims to visually describe the product to the customer in a way that almost makes them feel like they can hold it in their hands.
In most cases, e-commerce photos are the key to your online store because they visually differ from advertising images, which are designed to convey a brand’s values.
What should you consider to achieve effective e-commerce photography?
Position and Angle
Position and angle are essential—everyone knows that. Beyond showing the entire product and capturing it from different perspectives, experiment with combinations that highlight the product’s best features.
Lighting
The main goal is to show the product as it really is. Lighting should be soft and even, depending on the product. We don’t recommend visible shadows, as they can hide parts of the product. However, in some cases, shadows are favorable and exactly what the product needs.
Lighting gives shape to the product, adding texture and small but important details. In many cases, the atmosphere created can completely change the context of the photo, even when showing the product in use.
Background or Setting
When it comes to the background, the challenge is using different setups that don’t distract or take focus away from the product.
In recent years, many brands have embraced simple images with clean, white backgrounds. However, trends are shifting, and many businesses are starting to experiment with different backgrounds and colors. That doesn’t mean white backgrounds are ineffective—some products shine best against plain white, while others look better on darker or colorful backdrops. The key is finding the ideal background for your product through experimentation.
Macro Setup
Macro photography allows you to capture detailed close-ups regardless of distance, depending on the lens. This type of photography is recommended if your business offers small products.
Scale
Not all products are familiar to customers, so they may not know their actual size. Use the environment to provide context—include objects or even a person to convey scale.
Composition
Composition is how the photo is visually balanced. The product should always be the focal point, ideally centered, and you can use additional elements as long as they enhance the product’s presence.
Image SEO
When optimizing for Google, don’t forget to include your keywords. Make sure each photo has accurate titles and alternative text (alt text) to improve search engine positioning.
Al posicionarte en Google no debemos olvidar nuestras palabras claves, insertar correctamente los títulos y textos alternativos de cada fotografía.
In photography, there are many basic aspects to consider; however, when it comes to e-commerce, it’s important that each of these aspects is reflected in the product to make an impact on the consumer or potential client. It requires technical work and expertise, which will provide reassurance for the customer at the time of purchase.