Carlos Rojano

What Is Influencer Marketing?

Influencer marketing is a strategy that consists of building a connection between a brand and a person with an online presence — in other words, an influencer.

Influencers are known for their charisma and ability to engage people with the brands they work with. Sometimes all it takes is a review of a product or service, or simply being seen using it.

The truth is that some individuals have already gained the trust and attention of the public, creating a loyal community. Being one step above the average user on social media, they go from being just users to becoming influencers.

What Are the Advantages of Influencer Marketing?

If you’re still unfamiliar with the benefits of using an influencer to promote your business, here are some key advantages:

Increases the chances of receiving positive feedback
Generates much more conversation and interaction on social media
If you have a website or landing page, influencers can help drive more traffic
Influencer campaigns are often less expensive — when done right
Boosts brand reputation and credibility
Helps you reach audiences in a more organic and less intrusive way
Their content isn’t always perceived as advertising, making users less likely to skip or ignore it

So, How Can I Create an Influencer Marketing Strategy?

If you’re looking to build a successful influencer marketing and communication strategy, here are some key steps to follow:

Before choosing an influencer, clearly define your brand values and what sets you apart. This will help you identify the right person who can connect you with your ideal audience.
Once you’ve found the ideal influencer, make sure to present a positive image of your products, services, and brand overall.
Encourage and gather genuine positive feedback from the influencer that can be shared across social media and other channels.
Involving influencers in product launches or the promotion of a specific item can significantly boost reach and visibility.

Who’s Already Using This Strategy?

More and more brands are jumping on the influencer marketing trend to promote their products and services. And many have gotten great results from these collaborations. Here are three notable examples worth analyzing:

Lord & Taylor: In this campaign, the brand had 50 influencers wear the same dress and post a photo wearing it almost simultaneously. The result proved how powerful influencer marketing is for building “top of mind” awareness.
Tyson Foods: This campaign took a creative twist on a Christmas tradition by inviting mom bloggers to share recipes using nuggets decorated like holiday cookies. The campaign reached 8.8 million impressions — 70% above their initial goal.
Samsung: The Samsung Galaxy Note 3 was featured during the Oscars, where Hollywood actors participating in the campaign took what became “the most retweeted selfie in history,” gaining one million shares in just 40 minutes.

In Conclusion…

Influencers are a great opportunity if you want your brand to become well known quickly. With them, you get access to a ready-made audience that trusts what their favorite online personalities recommend.

Before hiring, take time to study your business and identify someone who aligns with what you offer and the audience you want to reach. If you’ve been thoughtful throughout the process and dedicated enough time to building your strategy — you’re ready!

At Altitude, we understand how important influencers are in developing a successful social media campaign. If you’d like to learn more about how influencers can help grow your business and enhance your campaigns, leave us your contact information — we’ll be happy to tell you more!