Why Should I Rank on Google? If you have an online store, being on Google is extremely important. Your competition grows every day, and their products are becoming increasingly known to the public with the help of various digital tools — one of the most powerful being the Google search engine.

Although it may sound simple, appearing on the first page of search results is not an easy task. You need to consider several factors if your goal is to have your website appear at the top of Google’s search results.

Why Is It So Important to Rank Your Business on Google?

A study published by Sixtrix, shows that every time someone performs a search on Google, the first result receives nearly 60% of all user clicks. Only about 15% of users click on the second result, and from there, the numbers continue to drop until reaching the tenth position, which receives just 0.73% of users’ attention.

Very few people move on to the second page…

This means that if someone is interested in a product or service — it could be yours — they will search on Google for whoever best meets their needs, and the top 10 results are the ones that manage to attract the largest number of potential customers.

1. Choose Keywords That Help Users Find You

A “keyword” is what helps position your business online. It’s important to understand the terms your customers use when searching on Google for the product or service you offer.

At this stage, knowing your target audience is essential — it makes it easier to understand how your potential customers are searching for you. To find the right keywords, go to Google, type in terms related to your business, and take note of the suggestions shown under related searches.

It’s also recommended to identify your competitors during each search and write down the names of the websites that appear most frequently. These sites typically have high domain authority, making it more difficult to rank for the same keywords.

In the image shown above, there’s a clear example of a competitor with high domain authority, such as mercadolibre.com. If your website is new and doesn’t yet have domain authority, it’s better to target more specific keywords. Want to know what types of domain exist and where to buy them?We’ve included some quick tips and information so you can better understand what a domain is.

How to target long-tail keywords. For example, aim for keywords that include your local area or region. Here are a few examples:
“Iphone X silver Guayaquil”
“iphone x gray 128gb Ecuador”
“iphone x silver with warranty Ecuador”
“repair Samsung 12 with warranty Ecuador”
“fix iPhone X screen Guayaquil”

If your site already has some domain authority, then you can start competing for broader keywords. But how do you increase your domain authority? The next step will help with that.

2. Create Content That Is Truly Useful and Up-to-Date

Google gives better rankings to websites that publish content that is truly useful for users.

The key is to clearly and valuably describe your products or services — like in the example we gave above. Being descriptive helps users get value from your content and builds their interest in your business.

Always remember that your content serves two purposes: to provide value to users and to help you rank in Google. Make sure your writing is natural and organic. Avoid overusing keywords — instead, use synonyms and related terms to describe your products or services.

3. Optimize Your Pages and the Content You Created

Use creative headlines to support your text, and try to place keywords as far to the left as possible. For example, if your keyword is “lamp,” your title could be: “5 types of lamps for your room.”

Remember, overusing keywords may lead to a Google penalty. That doesn’t mean you should stop using them, but rather balance them out with variations and synonyms.

4. Indexing Your Page Is Essential

In order for a page to appear in Google search results, it must be indexed — meaning it must be detected and analyzed by Google’s servers. Otherwise, the page won’t be recognized, won’t exist to Google, and won’t rank.

If you’re using WordPress, you can install plugins like Yoast or Rank Math. These will automatically generate a file that indexes all your website’s pages and allows you to submit it to Google Search Console.

5. Build Trust with Google Analytics

Google Analytics is Google’s free digital analytics tool. Here, you can check which pages receive the most visits and which don’t. Google takes this data into account to determine if your content is useful and whether to keep showing it or not.

So keep a close eye on the statistics. This platform also tells you who is visiting your site, what their interactions are, where they’re coming from, how long they stay, and which countries they visit from. It’s a powerful and completely free tool — no excuses not to use it.

6. Make Visitors Stay With You

Your website should offer an experience that feels almost “romantic” — in other words, create content good enough to make users want to stay.

But content alone isn’t responsible for this. It also depends on:

• Website accessibility
• Page load speed (check your site speed here)
• Readability
• Mobile responsiveness (a mobile-optimized version)

7. Your Site’s Authority Will Help You Rank

By creating original content, you don’t just get users to stay — you also increase your authority, which helps position your site as the original source.

If other websites mention you because of the valuable information you provide about your products or services, you’ll have a much higher chance of ranking well on Google.

8. Visual Resources Are Very Helpful

Earlier, we shared tips to keep users engaged from start to finish — but one thing we can’t leave out is the use of visual content.

These resources are essential for strong SEO, as they help users better understand the topic. And if the visuals are original, even better — they contribute to your site’s authority.

You can use formats such as:

• Photos
• Infographics
• Illustrations
• Charts

9. User Interaction

Providing high-quality, valuable content that answers your users’ questions is key to making them feel engaged — and even motivated to participate.

Good user interaction increases the time users spend on your site. Google pays attention to this positive engagement, which helps boost your business’s visibility, generate discussion, and build a loyal community.

The more attention your site gets, the better it will rank. So always look for ways to make your audience interact with your site and its content. How?

By:

• Encouraging comments
• Including social media share buttons (only major platforms — avoid overloading)
• Creating a FAQ page

10. Turning Visitors Into Loyal Users Is One of the Main Goals

We’ve emphasized how important it is to keep users on your site — and you can achieve that by publishing high-quality content that leaves people wanting more.

Make sure the information you share about your business is good enough to turn users into loyal visitors. Get subscribers and encourage them to return to your site as often as possible. These are known as “returning visitors” — and they’re one of the best rewards you can earn in Google’s eyes.

In Conclusion…

Ranking your business on Google is essential if you want to gain greater recognition. And while it’s not easy, it’s important to start applying these factors so you can begin improving your business’s visibility in search engines.

There are many tools that can help you achieve great positioning on Google, At Altitude Digital Marketing, we know the best ones — leave us your contact information and we’ll tell you more about it!