Many of us think there are effective social media sales strategies that will help you sell all your products, but the reality is that such a process does not exist. Unless you are willing to do paid advertising to sell your products or services, even then, two things can happen: it works really well for a short period or you waste money.

One of the best strategies is to bet on content; this will help you build trust and credibility. By creating valuable content, you will gain the trust of users, leading them to purchase your product or service. But where do we place this content? Which social network would benefit us? Which one is the most feasible for me? Let’s start here.

Which Social Network Was the Most Used in 2021?

Below, we’ll show you a list of the most used social networks by users. These figures are based on research conducted by two platforms dedicated to social media analytics: Hootsuite and Metricool.

• Facebook
  According to a study by Metricool, Facebook is the most used social network with approximately 2.603 billion users worldwide.
• YouTube
  YouTube ranks as the second most used social network, with 2 billion users. It is also the second most visited website on the internet.
• Instagram
  Instagram is the third most used social network, with 1 billion users worldwide.
• TikTok
  Ranked 4th, TikTok is one of the youngest social media platforms, with an estimated 800 million users.
• LinkedIn
  This professional networking platform has 467 million users, ranking 5th.
• Twitter
  Twitter, where users share opinions and engage in discussions about trending topics, has 326 million users, placing it at the bottom of this list.

Now that we know which social networks are the most used in the world and how many users each has, let’s ask the following question…

Which Social Network Is Most Profitable?

There isn’t a concrete answer to this, as each business or company has different objectives and goals, meaning their target audience or niche will be completely different.

While Instagram often works for many businesses, it doesn’t work for everyone. For example, a food business may perform very well on Instagram, but if you’re a company selling industrial machinery, Instagram won’t yield the same results as it would for the food business. However, the industrial machinery business could do very well with Google ads or organic search.

Therefore, the answer varies depending on your target audience, which determines which social network is most profitable for your business.

Which Social Network Is Best for Selling?

We depend largely on our target audience to determine which channels will be most effective for selling. We can also test different platforms to sell, but this requires more effort and money since we need the right personnel to manage these platforms. However, the most common sales channels are Facebook, Instagram, and WhatsApp.

What Are Sales Strategies?

Sales strategies are nothing more than steps to follow, specific actions that help you achieve a goal. These goals are usually assigned by businesses based on what they want to achieve.

For example, clearing stock of a specific product can be a goal. The next step would be to create a strategy to follow to achieve the goal of clearing stock.

We should clarify that, as mentioned earlier, we can’t give you specific strategies because it heavily depends on the business and the audience we’re targeting. However, we’ll give you some steps to follow to create a good strategy that can potentially lead to sales.

8 Factors That Will Help You Create Effective Strategies for Selling on Social Media

The most common strategy for selling long-term on social media is content marketing. It helps to expose who you are, share what you know in your field, and share professional experiences.

This will help people trust you and your word, establishing credibility that you are an expert in your field and that you can solve your customers’ problems.

As mentioned, the content strategy works, but it takes time, as it requires people to trust you. If you need quicker results, we recommend paid advertising.

So, what steps should I take to create an excellent content strategy to help me sell?

1. Establish Your Pain Points
   Start by conducting studies on what problems your customers have. For example, if you’re in the financial field, you could create content on methods to save money each month.
2. Focus on Your User
   Once you know the pain points and understand your target audience, focus on your users. They will provide feedback on how to improve your product or service. You can also conduct surveys to collect information about how your service is being received.
3. Offer Unique Content
   How do you offer unique content? You need to research and understand how your competitors are behaving on social media and how they are covering topics. Then, use your creativity and trends to stand out from the rest. If you’re lucky, your content may go viral, which is a positive factor for your business.
4. Offer Help
   When the established topics on social media work, users will reach out asking for help. Be responsive and treat them kindly—one of these people could be a future customer or partner. However, be careful of users who might take advantage by asking for too many free things.
5. Create Your Own Signature
   Focus on offering your product or service with a unique touch that identifies it as yours. For example, if you run a bakery, you could design a box with a unique design and include a motivational message on the top.
6. Listen to Your Users
   By listening to your customers, you can gather excellent feedback on what you are doing right and where you may be failing. Collecting this information will also give you new pain points to address.
7. Reduce Your Response Time
   Don’t leave messages for the next day that you can answer today. Remember, one of those messages could be a potential customer.
8. Personalize Your Communication
   By personalizing your messages, your customers will feel like they are talking to a person and not a robot. This will make them feel they have your full attention. For this, you will need to know about copywriting.

But I Want to Generate Sales on Social Media—Why Do I Need Content?

Trying to sell on social media without a strategy is a waste of energy, resources, and effort, because most of the time, it won’t work. Even if it works once, it’s either by pure luck or because you unknowingly hit a pain point. Plus, you will run out of ideas in a short period of time.

If you do paid advertising, it will also be in vain if you don’t know what your audience needs, leading to poorly focused ads that won’t generate the necessary results.

Is it Too Complicated? Seek and Hire Specialists

All of this is a very difficult and time-consuming task that demands a lot of research, writing, and customer service. As the owner or manager, you not only need to focus on these tasks but also on other responsibilities.

This is when it’s time to seek help from experts or digital marketing agencies that will help with the entire process necessary to make your business recognized and, most importantly, generate sales.