When the goal is to increase traffic to your blog, it’s almost essential to consider options like Google, email marketing, Facebook, paid media, etc. But what about Pinterest?

Pinterest can be an incredibly powerful source of traffic for your blog. One of the mistakes many companies and brands make when seeking traffic for their blogs and websites is thinking that this platform is limited to niches like cooking, beauty, and fashion.

Pinterest offers a massive user base with 170 million active users who are highly engaged with the content they consume, and there’s a significant potential for image virality. The key reason to leverage Pinterest’s traffic is that your competitors might not be using it, giving you the opportunity to reach a wider audience and promote your content more effectively.

According to Rockcontent, 93% of Pinterest users use the platform to plan their purchases, 87% bought something after seeing it on the platform, and 72% say Pinterest helps them discover new brands and services.

What’s the First Step to Increase My Web Traffic?

The first thing you need to do to tap into Pinterest’s traffic is to optimize your profile so that it is accessible to both users and Google’s search engines.

Here are some tips that can help:

• Use the same username you’re using on other platforms.
• Choose a profile picture that helps your brand become easily recognizable.
• Create pins that align with your area of expertise.
• Target a specific market niche.
• Create a business profile to verify your account and access Pinterest Analytics.

By following these steps, you can start to conquer Pinterest’s algorithm and generate traffic to your profile. But first, let’s explore how this algorithm works.

How Does the Pinterest Algorithm Work?

Pinterest’s search mechanism is called SmartFeed, which determines what users see on their feed.

Typically, Pinterest selects from repins of users you follow, related pins, and pins that might be of interest to you. The factors Pinterest takes into account include domain quality and the relevance of the pins to the user.

How to Drive Traffic to Your Blog via Pinterest

1. Create a Business Profile As mentioned earlier, creating a Pinterest Business account gives you access to Pinterest Analytics, the ability to connect your website to your profile, and lets your website appear in your pins.
2. Always Link Back to Your Website When uploading a Pin, make sure to include your blog’s URL in the source field. This will help you retain the traffic generated through Pinterest.
3. Optimize Your Images for SEO Write a description for your images, providing context with a minimal amount of information. This practice, known as the alt tag, helps Pinterest’s algorithm better understand the content of your image, making it essential to include a brief description for optimization.
4. Use Vertical Images Since most users access Pinterest through mobile devices, vertical images perform better on mobile formats. Using vertical images allows you to add more content, such as infographics, which are a popular type of content on Pinterest.
5. Listen to Your Community and Stay Attuned to What They Are Saying About Your Brand Pinterest is a social platform where people share and tell stories, so you can’t limit what others post about you. The first step is discovering which blog posts are being pinned the most by users. Listening to your community will help you create content that resonates with your audience.
6. Post Regularly Pinterest’s algorithm favors users who are active on the platform. According to a study by Quintly, users should aim to post at least 18 pins per day. However, make sure not to spam your followers with too many posts.
7. Include a Save Button on Your Blog Make it easy for users to save and share your content by adding a Save button. This is also how users express their appreciation for your content.
8. Follow Influential People and Brands It’s more likely that people will follow you and engage with your content if you take the initiative to follow them first and interact with their posts. Create a list of people whose content aligns with yours, and share it. This will help you attract a new group of people interested in what you do.

Why Should You Use Pinterest to Drive Traffic to Your Blog?

1. Pinterest Traffic is Organic You don’t need to invest in a paid campaign when using Pinterest to drive traffic to your blog. However, it’s crucial to focus on SEO strategies to grow your organic traffic. The goal is to attract more people to your content without needing to pay for ads.
2. More Subscribers and Customers The more people find your content, the easier it will be for them to find your website and see the quality of information you’re offering. This happens because Pinterest categorizes content based on interests. Once you start your Pinterest account, the app will ask for your business type, niche, and what you’re writing about. Pinterest will place your content in different categories and show it to users who might be interested.
3. Find Your Buyer Persona on Pinterest With 300 million active users monthly, you have a good chance of finding a profile of followers who can help you grow. What you need to do is inspire your audience with the content you post.
4. Pinterest Has 30 Categories to Reach Your Niche Pinterest provides a vast range of categories where you can find ideas for content that resonates with your audience. You can develop this content on your blog and create a connection between both platforms, thus improving your traffic management.

By implementing these strategies and understanding how Pinterest works, you can significantly increase the traffic to your blog, reaching a wider audience and growing your brand effectively.

Actividades al aire libre	Alimentos y bebidas	Animales y mascotas	Arquitectura
Arte	Ciencia y naturaleza	Bodas	Cabello y belleza
Celebridades	Diseño	Citas, frases	Decoración de casa
Deportes	Fotografía	Educación	Entretenimiento
Festivos y eventos	Humor	Geek	Hazlo tu primero
Historia	Moda masculina	Ilustración	Jardinería
Moda femenina	Tecnología	Niños y paternidad	Productos
Salud y ejercicios	Autos y motos	Tatuajes	Viajes
Otros

Do You Want to Know Where Your Traffic Comes From?

There are different ways to find out where your web traffic is coming from. One of the main tools for analyzing your web traffic is Google Analytics, but there are also several other tools available, both free and paid. You can access the previous link to learn about other tools that exist.

In Conclusion

Pinterest is a social network that can be used for more than just posting photos; it’s an effective tool if your strategy involves creating a blog and you want to increase the traffic to it.

The key is to link your blog content with your Pinterest account content. Then, you’ll need to structure your Pinterest content in a way that allows you to give access to your website through the pins you publish. Ideally, this plan should be accompanied by an SEO strategy to attract users to your account, while constantly monitoring Pinterest Analytics to track your traffic on the platform.